News, updates, & our thoughts about ecommerce

Read about Siftmo's news and updates, as well our vision about the ecommerce world in general, focussing on the ecommerce analytics niche in particular.

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Latest ecommerce posts

How to Use Customer Segmentation in Ecommerce

Written by Vicky Greer

A guide to the best ecommerce customer segments and how to use them to optimize your marketing campaigns.

Essential KPIs For Ecommerce and Why You Need to Use Them

Written by Vicky Greer

A guide to the most important Key Performance Indicators and using them effectively to meet your targets.