The customer archetypes hiding in your ecommerce data
See who comes back without a discount, who usually buys on sale, and who’s stopped ordering. Choose an audience and tailor your next campaign to their buying habits.
Connects to Shopify. 7-day free trial. No credit card required.
Free plan for up to 50 orders per month.
mystore.myshopify.com
Last 90 daysThese customers order regularly and rarely use discounts.
These customers often use discounts and buy during promotions.
| Name | 90d profit | Lifetime |
|---|---|---|
| Sarah Chen | $2,814 | $7,214 |
| Marco Diaz | $2,108 | $5,902 |
| Amelia Park | $1,712 | $4,820 |
| Jin Liu | $1,420 | $3,981 |
| Title | 90d profit | Lifetime |
|---|---|---|
| Organic cotton tee | $4,120 | $14,280 |
| Limited print poster | $1,986 | $5,120 |
| Matcha starter kit | $1,540 | $3,620 |
| Bamboo notebook | $1,204 | $2,840 |
Store and marketing integrations
Shopify
Google Analytics
Facebook AdsCustomer groups based on buying habits.
Your regular buyers shop differently from customers who wait for a sale. Siftmo groups people with similar habits into archetypes, each with a name, a short description, and a summary of their buying behaviour.
How archetypes work →These customers order regularly and rarely use discounts.
Find the customers you want to reach.
Describe the customers you're looking for, such as people who haven't ordered in six months. Ask AI finds the matches and shows you the filters it used.
See how Ask AI works →| Name | Last order | Lifetime spent |
|---|---|---|
| Alex Morgan | 214 days ago | $7,214 |
| Priya Shah | 248 days ago | $3,962 |
| Diego Ferreira | 302 days ago | $2,180 |
Customer value, repeat purchases, and sales.
Track how much customers spend over time, how often they come back, and how sales compare with last year.
Product sales and profitability.
See how much each product earns after costs, discounts, and returns. Compare products and variants to find the ones that contribute most to your gross profit.
Product analytics →| Title | Net qty | Return rate | Gross profit |
|---|---|---|---|
Organic cotton tee | 1,284 | 3% | $14,280 |
Ceramic mug · 12oz | 968 | 5% | $7,420 |
Limited print poster | 214 | 2% | $5,120 |
Returnable hoodie | 308 | 22% | $3,980 |
All your stores in one account.
View customers, products, and reports across all your stores, or focus on one.
Connect your store and marketing tools.
Keep your customer and order data in sync with Shopify. Link Google Analytics and Facebook Ads to the stores they belong to.
Shopify
Import your customers, orders, and products from Shopify. New orders and changes sync automatically.
Google Analytics
Connect your Google Analytics 4 property to the store it tracks.
Facebook Ads
Connect the ad accounts and campaigns you use for each store.
Multiple stores
Connect multiple stores and view their customers, products, and sales together.
"Looking for Customer Lifetime Value without having to think too hard, amazing support that thoughtfully responds to every question, and granular reports for deep analysis? This is the way."
Streamline Publishing Store
Try Siftmo with your store.
Explore customer groups, lifetime value, and product profit using your own order history. Free for up to 50 orders per month.
Connects to Shopify. 7-day free trial. No credit card required.