Segments

30+ segments, ready on install.

Eighteen for customers, seven for products, six for variants. Built from your data and refreshed live as new orders arrive.

Customer Segments
Last 12 months
Active Customers4,812
Comeback Customers284
New Customers1,142
High AOV962
High Profitability904
Dormant Customers3,184
Semi Dormant1,420
Accepting Marketing6,420
Never Purchased (lifetime)218
One-Time (lifetime)2,940
Customer segments

Eighteen customer segments.

Who's active, who's drifting, who's coming back, and who's worth the most.

Accepting Marketing

Customers who consent to marketing.

Active Customers

Ordered within the last 50 days.

Semi Dormant

Last order 50–100 days ago.

Dormant Customers

Last order more than 100 days ago.

Comeback Customers

Recent return after a long gap.

New Customers

First order in the last 50 days.

New Very Active

New + already more than one order.

High AOV

Top 20% by lifetime AOV.

Low AOV

Bottom 20% by lifetime AOV.

High Profitability

Top 20% by lifetime gross profit.

Low Profitability

Bottom 20% by lifetime gross profit.

Never Purchased (timeframe)

No orders in the selected period.

Never Purchased (lifetime)

No orders ever.

One-Time (timeframe)

Exactly one order in the period.

One-Time (lifetime)

Exactly one order in their history.

1 Month Without Purchasing

No order in the last month.

3 Months Without Purchasing

No order in the last 3 months.

1 Year Without Purchasing

No order in the last year.

Product segments

Seven product segments.

Profit leaders, discount traps, return magnets.

High Profitability

Top 20% of products by gross profit.

Low Profitability

Bottom 20% by gross profit.

Highly Refunded

Top 20% by returned quantity.

Most Discounted

Top 20% by discounted revenue.

High Net Sold

Top 20% by net revenue sold.

High Volume

Top 20% by net quantity shipped.

High Complementaries

Products frequently bought with something specific.

Variant segments

Six variant segments.

The same analysis at the variant level.

High Profitability

Top 20% of variants by gross profit.

Low Profitability

Bottom 20% by gross profit.

Highly Refunded

Top 20% by returned quantity.

Most Discounted

Top 20% by discounted revenue.

High Net Sold

Top 20% by net revenue sold.

High Volume

Top 20% by net quantity shipped.

How they work

Segments that stay current.

No scheduled runs, no stale lists, no manual refresh.

PROPERTY 01
Live by design

Segments are defined as queries over your data, not precomputed lists. Every view reflects the current state of your store.

PROPERTY 02
Tweak any preset

Open a preset, change a threshold or add a condition, and save it as your own segment. Presets are a starting line, not a limit.

PROPERTY 03
Export anywhere

Every segment exports to CSV, ready for your email tool, your ads platform, or your BI dashboard.

Build your own in seconds.

The filter engine behind every preset is fully available to you. Combine conditions with AND or OR, use lifetime or windowed metrics, percentile ranks, and relative dates.

Or skip the builder and describe what you want in plain English with Ask AI.

Advanced Filters
lifetime spend ≥ $1,000ANDlast order ≤ 60 daysANDaccepts marketing
Add ConditionAdd Condition Set
Save segment
842 customersmatch. Saved as segment "VIP reactivation".
More

Keep exploring.

31 presets, the day you install.

Connect your store and start using the presets immediately, or build your own in a few minutes.

7-day trial. No credit card required.