Find customers to follow up with, products that earn the most, or variants with frequent returns. Start with 31 preset segments or save a group of your own.
Group customers by recent activity, spending, repeat purchases, and marketing consent.
Customers who consent to marketing.
Ordered within the last 50 days.
Last order 50–100 days ago.
Last order more than 100 days ago.
Recent return after a long gap.
First order in the last 50 days.
New customers who have already ordered again.
Top 20% by lifetime AOV.
Bottom 20% by lifetime AOV.
Top 20% by lifetime gross profit.
Bottom 20% by lifetime gross profit.
No orders in the selected period.
No orders ever.
Exactly one order in the period.
Exactly one order in their history.
No order in the last month.
No order in the last 3 months.
No order in the last year.
Compare products by profit, discounts, returns, sales volume, and purchase combinations.
Top 20% of products by gross profit.
Bottom 20% by gross profit.
Top 20% by returned quantity.
Top 20% by discounted revenue.
Top 20% by net revenue sold.
Top 20% by net quantity shipped.
Products frequently purchased alongside other products.
See how individual sizes, colours, and other product options perform.
Top 20% of variants by gross profit.
Bottom 20% by gross profit.
Top 20% by returned quantity.
Top 20% by discounted revenue.
Top 20% by net revenue sold.
Top 20% by net quantity shipped.
Each segment shows the customers or products that match its conditions.
Choose a preset to see matching records from your latest synced data. Customers and products move between groups as their activity changes.
Change a threshold or add a condition to focus on the group you need, then save it as your own segment.
Download the matching records as a CSV to share with your team or use in your marketing and reporting tools.
Combine conditions such as total spend, last purchase date, and marketing consent. Save the filter as a segment to use again as your store data changes.
You can also describe the customers you're looking for with Ask AI.
Explore the preset segments, adjust their conditions, and save the groups you want to follow.
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