Siftmo studies each customer's behaviour and groups similar customers together. Each group gets a short name and description you can use in planning and marketing, beyond the dashboard.
High order frequency, steady spend, low discount use.
Heavy discount affinity. Buy often during promotions.
First-time buyers with strong early signals.
Long quiet stretch after an initial buying streak.
Each persona carries the numbers that matter, averaged across the customers inside the group.
The core of your repeat business. High order frequency, steady spend, low discount use, and a top-percentile gross profit contribution.
Machine learning does the work that would take a data team a quarter. You get named groups the day you connect your store.
Each customer gets a rich behavioural profile built from their order history, refund patterns, discount use, product preferences, and timing.
A clustering algorithm finds the distinct groups inside your customer base and picks how many personas best separate them. No tuning, no thresholds to set.
A short, merchant-friendly name and a one-sentence description are written for every group. Personas become something teams can talk about, not only chart.
Archetypes are not a standalone page. They appear alongside every customer you look at.
Connect your store and see your first archetypes in a few minutes. Free for stores up to 50 orders per month.
7-day trial. No credit card required.