Customer archetypes

Understand how your customer groups shop.

Regular buyers, sale shoppers, and customers who haven't ordered in a while need different approaches. Siftmo groups customers by buying habits to help you plan offers and follow-up campaigns.

Start for freeSee pricing
Customer Archetypes
Last 90 days
Loyal Regulars(412)View customers

These customers order regularly and rarely use discounts.

Avg orders
12.4
Avg spent
$6,024
Avg AOV
$486
Single-order
4%
Avg recency
14d
Discount usage
8%
Deal Hunters(728)View customers

These customers often use discounts and buy during promotions.

Avg orders
3.1
Avg spent
$284
Avg AOV
$92
Single-order
21%
Avg recency
52d
Discount usage
42%
New Enthusiasts(1204)View customers

Recent customers, some already placing repeat orders.

Avg orders
1.6
Avg spent
$182
Avg AOV
$114
Single-order
64%
Avg recency
18d
Discount usage
12%
Churn Risk(352)View customers

Customers who bought several times but have not ordered recently.

Avg orders
2.2
Avg spent
$418
Avg AOV
$190
Single-order
38%
Avg recency
214d
Discount usage
18%

Buying habits and value for each group.

Compare how often each group buys, how much it spends, and how much profit it brings in. Open a group to see the customers behind the averages.

  • Orders, spending, and profitAverage order count, total spend, order value, and gross profit.
  • Repeat purchases and recent activityHow many customers have bought only once, and how long since their last order.
  • Discount usage and return rateHow often the group uses discounts or returns products.
  • Customers in each groupOpen the customer list for any archetype to review individual purchase histories.
Loyal RegularsView customers

These customers order regularly, spend consistently, and rarely use discounts.

Avg orders
12.4
Avg spent
$6,024
Avg AOV
$486
Avg gross profit
$2,318
Single-order rate
4%
Avg recency
14 days
Discount usage
8%
Return rate
2%
How it works

How customer archetypes are created.

Groups are built from your order history and given names that describe their buying habits.

STEP 01
Analyse purchase history

Siftmo looks at what customers buy, how often they order, how much they spend, and how they use discounts or return products.

STEP 02
Group similar customers

Customers with similar habits are grouped together. The number of groups depends on the patterns in your store's data.

STEP 03
Describe each group

AI suggests a name and description from each group's summary statistics, so your team can understand the habits behind it.

Archetypes in your customer views.

Use archetypes to explore your customer base, review an individual profile, or choose an audience to export.

  • A dedicated archetypes pageBrowse groups for one store or across your organization.
  • Archetypes on customer profilesSee a customer's current archetype alongside their purchase history.
  • A filter on your customer listFilter by archetype, then add conditions or export the matching customers.
Sarah Chen
First name
Sarah
Last name
Chen
Email
sarah@example.com
First order
Feb 2024
Last order
12 days ago
Archetype
Loyal Regulars
Total spent
$7,214
Spent percentile
96th
Gross profit
$3,108
Profit percentile
94th
Orders count
14
Orders percentile
92nd
AOV
$515
AOV percentile
88th
FAQ

Common questions

Between two and eight, depending on how customers shop. The number can change as your customer base grows and buying habits change.
At least six customers with purchase history. Your product catalog also needs to finish its initial analysis before customer archetypes can be created.
Archetypes are generated automatically from your order history after your store data has been imported and analysed.
The AI provider receives group summaries, including average spending, order frequency, and product preferences, to suggest names and descriptions. These summaries exclude customer names, email addresses, and individual order records.
More

More Siftmo features

Ask AI

Describe the customers you need and review the matching list.

Customer Analytics

Track lifetime value, repeat purchases, and individual customer histories.

Product Analytics

Compare sales, profit, returns, and products bought together.

KPI Reports

Track sales and customer trends across 15 reports.

Segments

Use preset groups or create your own customer and product segments.

Explore your customer groups.

Use buying habits and customer value to plan your next campaign. Free for up to 50 orders per month.

Get started for freeSee pricing

Connects to Shopify. 7-day free trial. No credit card required.