KPI reports

Fifteen reports. Charts, tables, CSV.

The numbers that drive your store, each in its own page with an interactive chart, a data table, comparisons against prior period and last year, and a one-click CSV export.

Revenue Report
Last 12 months
Total Revenue (current period)
$4,824,318
Compared with previous period
$4,228,012+14.1%
Compared with last year
$3,896,440+23.8%
DailyWeeklyMonthlyYearly
Export CSV
DateTotal Revenue
Apr 2026$482,318
Mar 2026$461,902
Feb 2026$438,712
Jan 2026$412,481
Sales reports

Nine sales reports.

Revenue, profit, orders, quantities, and averages.

Revenue

Total sales over time, with period-over-period and year-over-year comparisons.

Gross Profit

Revenue minus cost of goods, refunds, and discounts, tracked the same way as revenue.

Number of Orders

Order volume over time, at your chosen granularity.

Number of Products Sold

Line-item throughput across your catalog.

Average Order Value

AOV over time, computed as total revenue divided by total order count per bucket.

Average Order Value Profile

A stacked view of the average order: refunds, taxes, shipping, cost of goods, and gross profit.

Average Order Profit

Average gross profit earned per order.

Average Order Products Sold

Average number of line items per order.

Average Order Quantity Sold

Average number of units shipped per order.

Customer reports

Six customer reports.

How customers behave over time.

Customer Lifetime Value

Average CLV over time, with weekly, monthly, and yearly breakdowns.

CLV Distribution

Cumulative spend by acquisition cohort. Growing and plateauing cohorts stand out.

Spent by Acquisition Offset

How much customers spend in the months after they first bought.

Spent by Order Position

Spend behaviour across a customer's 1st, 2nd, 3rd and later orders.

First vs Repeat Customers

New vs repeat customer orders, plus your repeat customer rate.

Time Between Purchases

Overall TBP and the gaps between 1st to 2nd, 2nd to 3rd, and 3rd to 4th orders.

Every report

Built the same way.

Consistent. Comparable. Exportable.

Interactive chart

Daily, weekly, monthly, or yearly buckets, auto-selected from the period.

Data table

The same numbers, row by row, below the chart.

Smart comparisons

KPIs compared against the prior period and last year automatically.

CSV export

Every report exports to CSV with one click.

Per store, or across the organization.

Every report is available at the store level and at the organization level, rolled up across every store you run. Switch between the two without leaving the page.

Customer analytics →
All storesMain storeEU storeWholesaleLast 30 days
Revenue · by storeView report
StoreOrdersRevenue
Main store
5,824 orders
5,824$2.41M
EU store
3,124 orders
3,124$1.68M
Wholesale
290 orders
290$720K
More

Keep exploring.

All fifteen reports, in a few minutes.

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