KPI reports

Track sales and customer trends.

Follow revenue, gross profit, customer value, and repeat purchases across 15 reports. Compare results with the previous period or last year, then export the data for your team.

Revenue Report
Last 12 months
Total Revenue (current period)
$4,824,318
Compared with previous period
$4,228,012+14.1%
Compared with last year
$3,896,440+23.8%
DailyWeeklyMonthlyYearly
Export CSV
DateTotal Revenue
Apr 2026$482,318
Mar 2026$461,902
Feb 2026$438,712
Jan 2026$412,481
Sales reports

Nine sales reports.

Follow sales and profit, from total revenue to the value of an average order.

Revenue

Total sales over time, with period-over-period and year-over-year comparisons.

Gross Profit

Profit after product costs, refunds, and discounts, tracked over time.

Number of Orders

Track order volume by day, week, month, or year.

Number of Products Sold

The number of product line items sold across your catalog.

Average Order Value

Average revenue per order and how it changes over time.

Average Order Value Profile

See how refunds, taxes, shipping, product costs, and gross profit make up the average order.

Average Order Profit

Average gross profit earned per order.

Average Order Products Sold

Average number of line items per order.

Average Order Quantity Sold

Average number of units sold per order.

Customer reports

Six customer reports.

Understand spending, repeat purchases, and the time between orders.

Customer Lifetime Value

Average customer lifetime value by week, month, or year.

CLV Distribution

Compare spending over time for customers grouped by when they first bought.

Spent by Acquisition Offset

How much customers spend in the months after they first bought.

Spent by Order Position

Compare spending on first, second, third, and later orders.

First vs Repeat Customers

New vs repeat customer orders, plus your repeat customer rate.

Time Between Purchases

How long customers wait between purchases, including the gap before their second order.

Every report

Charts, comparisons, and exports.

Review the trend, check the underlying figures, and share the data.

Interactive chart

Explore results by day, week, month, or year.

Data table

Check the figures behind each chart in the table below it.

Period comparisons

Compare the selected period with the previous period and last year.

CSV export

Download the report data for a spreadsheet or your team's own analysis.

Reports across your stores.

Review one store's performance or combine results across your organization. The same reports are available in both views.

Customer analytics →
All storesMain storeEU storeWholesaleLast 30 days
Revenue · by storeView report
StoreOrdersRevenue
Main store
5,824 orders
5,824$2.41M
EU store
3,124 orders
3,124$1.68M
Wholesale
290 orders
290$720K
More

More Siftmo features

Explore your sales and customer reports.

Track performance over time and compare results across your stores. All 15 reports are included on every plan.

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