Product analytics

Product and variant analytics with profit baked in.

Every product and variant is tracked on gross profit, net quantity, discount rate, return rate, and percentile rank. Revenue is covered too.

Products
Last 12 months
Advanced filtersHigh ProfitabilityExport CSV
Products
TitleNet qtyReturnsDiscountNet soldGross profitMargin
Organic cotton tee
4 variants
1,2843%8%$14,280$5,99842%
Ceramic mug · 12oz
3 variants
9685%12%$7,420$2,07828%
Limited print poster
1 variant
2142%4%$5,120$2,86756%
Wool scarf
5 variants
5129%22%$4,870$87718%
Returnable hoodie
6 variants
30822%31%$3,980$3589%

The metrics your dashboard doesn't show.

Every product and variant comes with the economics you need to decide what to push, what to discount, and what to drop.

  • Net sold and gross profitRevenue and profit net of refunds and returns, with percentiles against the rest of your catalog.
  • Net quantity and line itemsHow many units shipped, and across how many orders.
  • Discount rate and return rateProducts that only sell on discount, or that customers send back, surface on their own.
  • Lifetime and windowed viewsEvery metric is available both lifetime and for any date range you pick.
Organic cotton tee
Last 12 months
Gross profit
$5,998+18.2%
Net sold
$14,280+12.4%
Net quantity
1,284
Margin percentile
92nd
High ProfitabilityHigh ComplementariesHigh Net Sold

Frequently bought together, computed automatically.

Every product shows the real complementary products it's ordered with, ranked by co-purchase count and share of the product's orders.

Useful for bundles, recommendation engines, or simply understanding how your catalog behaves at checkout. No manual tagging required.

Frequently bought together
TitleShareOrders
Ceramic mug · 12oz38% of orders482 orders
Organic cotton tote24% of orders304 orders
Matcha starter kit18% of orders228 orders
Bamboo notebook14% of orders176 orders
Cost of goods

COGS without the spreadsheet.

Enter unit costs once. Siftmo uses them wherever profit matters.

STEP 01
Cost per variant

Enter unit cost for each product variant. Siftmo applies it to every matching line item going forward, and optionally syncs the cost back to Shopify.

STEP 02
Cost per line item

For historical or one-off line items without a linked variant, set unit cost directly on the line item itself.

STEP 03
Applied everywhere

Unit costs feed gross profit, customer profitability, the AOV profile report, and the high-profitability segments.

Thirteen product and variant segments.

Six core segments work across both products and variants, plus a product-only "High Complementaries" segment.

Products (7)
  • High Profitability
  • Low Profitability
  • Highly Refunded
  • Most Discounted
  • High Net Sold
  • High Volume
  • High Complementaries
Variants (6)
  • High Profitability
  • Low Profitability
  • Highly Refunded
  • Most Discounted
  • High Net Sold
  • High Volume
High Profitability4 products
TitleMarginDiscountNet sold
Limited print poster56%4%$5,120
Matcha starter kit48%3%$3,620
Bamboo notebook44%6%$2,840
Organic cotton tee42%8%$14,280
More

Keep exploring.

Rank your catalog by profit, not revenue.

Connect your store and see your best and worst products in a few minutes, with COGS, returns, and discount behaviour baked in.

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