Product analytics

Track product sales and profit.

Compare sales, gross profit, discounts, and returns for each product and variant. Use the results to decide what to promote, bundle, or reconsider.

Products
Last 12 months
Advanced filtersHigh ProfitabilityExport CSV
Products
TitleNet qtyReturnsDiscountNet soldGross profitMargin
Organic cotton tee
4 variants
1,2843%8%$14,280$5,99842%
Ceramic mug · 12oz
3 variants
9685%12%$7,420$2,07828%
Limited print poster
1 variant
2142%4%$5,120$2,86756%
Wool scarf
5 variants
5129%22%$4,870$87718%
Returnable hoodie
6 variants
30822%31%$3,980$3589%

Sales, margins, discounts, and returns.

Understand how each product contributes to your store. Compare its sales and profitability with the rest of your catalog.

  • Net sold and gross profitCompare sales after refunds and discounts, then account for product costs to see gross profit.
  • Net quantity and line itemsHow many units shipped, and across how many orders.
  • Discount rate and return rateCompare discount and return rates across your products.
  • Lifetime and selected periodsReview a product's full history or focus on a date range.
Organic cotton tee
Last 12 months
Gross profit
$5,998+18.2%
Net sold
$14,280+12.4%
Net quantity
1,284
Margin percentile
92nd
High ProfitabilityHigh ComplementariesHigh Net Sold

Products customers buy together.

Open a product to see what customers order with it. Each pairing shows how many orders included both products and how common the combination is.

Use these combinations to plan bundles and cross-sell offers based on purchase history.

Frequently bought together
TitleShareOrders
Ceramic mug · 12oz38% of orders482 orders
Organic cotton tote24% of orders304 orders
Matcha starter kit18% of orders228 orders
Bamboo notebook14% of orders176 orders
Cost of goods

Unit costs and gross profit.

Add product costs to calculate gross profit in your reports and segments.

STEP 01
Cost per variant

Enter unit cost for each product variant. Siftmo applies it to every matching line item going forward, and optionally syncs the cost back to Shopify.

STEP 02
Cost per line item

For historical or one-off line items without a linked variant, set unit cost directly on the line item itself.

STEP 03
Profit in your reports

Costs are included in product and customer profitability, order breakdowns, and segments based on gross profit.

Product and variant segments.

Find products with high profits, frequent returns, or heavy discounting. Choose from seven product segments and six variant segments.

Products (7)
  • High Profitability
  • Low Profitability
  • Highly Refunded
  • Most Discounted
  • High Net Sold
  • High Volume
  • High Complementaries
Variants (6)
  • High Profitability
  • Low Profitability
  • Highly Refunded
  • Most Discounted
  • High Net Sold
  • High Volume
High Profitability4 products
TitleMarginDiscountNet sold
Limited print poster56%4%$5,120
Matcha starter kit48%3%$3,620
Bamboo notebook44%6%$2,840
Organic cotton tee42%8%$14,280
More

More Siftmo features

Compare your products by profit.

Use sales, costs, discounts, and returns to decide which products to promote and where margins need attention.

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