Customer analytics

Track customer value over time.

See how much customers spend, how often they return, and which groups bring in the most profit. Follow the trends across your store or open a customer's purchase history for a closer look.

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Customer Lifetime Value Summary
Last 12 months
Customer Lifetime ValueView report
First VS Repeat CustomersView report
Customer Lifetime Value DistributionView report
Customer Spent by Time After AcquisitionView report
Customer Spent by Order numberView report
1st2nd3rd4th5th6th7th
Time Between Purchases (in days)View report
Overall1→22→33→4

Lifetime value and repeat purchases.

Six reports show how spending and repeat purchases develop after a customer's first order.

  • Customer Lifetime Value over timeTrack average customer value by week, month, or year.
  • CLV DistributionCompare spending over time for customers grouped by when they first bought.
  • First vs Repeat CustomersSee how many orders come from new and returning customers.
  • Spending After the First PurchaseHow much customers spend in the months after they first bought.
  • Spending by Order NumberCompare spending on first, second, third, and later orders.
  • Time Between PurchasesSee how long customers wait between purchases, including the gap before their second order.
Customer Lifetime Value DistributionView report
JanFebMarAprMayJunJulAugSepOctNovDec
Customer detail

Individual customer histories.

Open a customer profile to see their spending, profitability, archetype, and order history together.

Contact details and archetype

Find contact details, first and last purchase dates, and the customer's current archetype.

Spending and profitability

Compare a customer's total spend, gross profit, order count, and average order value with the rest of your customer base.

Order history

Review each purchase, including discounts, taxes, shipping, product costs, and gross profit.

Preset customer segments.

Start with 18 groups based on purchase habits, spending, and marketing consent. Find recent buyers, returning customers, or people who haven't ordered in a while.

Active · Semi-dormant · Dormant
Comeback · New · New Very Active
High / Low AOV
High / Low Profitability
Never Purchased
One-Time Purchasers
See the full segments catalog →
Active Customers4,812
Comeback Customers284
High AOV962
Dormant3,184
Accepting Marketing6,420

Custom customer filters.

Combine spending, purchase dates, and order counts to find a specific group. Save useful filters as segments your team can return to.

  • Spending and purchase habitsFilter by lifetime totals or values for a selected period, including spend, orders, and gross profit.
  • Relative datesUse conditions such as "more than 50 days ago" or choose a specific date range.
  • Combine conditionsRequire all conditions to match, or accept customers who meet any one of them.
  • Save, share, exportSave a filter as a segment for your team or export the matching customers to CSV.
Advanced Filters
lifetime spend ≥ $500ANDgross profit percentile ≥ 80ANDlast order ≤ 30d
Add ConditionAdd Condition Set
Filter
1,284 customersmatch this filter. Save as segment, export to CSV, or refine.
More

More Siftmo features

Customer Archetypes

Understand customer groups through their buying habits.

Ask AI

Describe the customers you need and review the matching list.

Product Analytics

Compare sales, profit, returns, and products bought together.

KPI Reports

Track sales and customer trends across 15 reports.

Segments

Use preset groups or create your own customer and product segments.

Try Siftmo with your store.

Explore customer groups, lifetime value, and product profit using your own order history. Free for up to 50 orders per month.

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