Customer analytics

The customer view your Shopify dashboard is missing.

Lifetime value at a glance. Eighteen preset segments. Per-customer detail pages with percentiles and full order history. A filter engine that answers almost any question you can type.

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Customer Lifetime Value Summary
Last 12 months
Customer Lifetime ValueView report
First VS Repeat CustomersView report
Customer Lifetime Value DistributionView report
Customer Spent by Time After AcquisitionView report
Customer Spent by Order numberView report
1st2nd3rd4th5th6th7th
Time Between Purchases (in days)View report
Overall1→22→33→4

Lifetime value, in one dashboard.

Open one page and see the six views that explain how your customer base grows.

  • Customer Lifetime Value over timeWeekly, monthly, or yearly buckets, tracked live.
  • CLV DistributionCumulative spend by acquisition cohort, so growing and flat cohorts stand out.
  • First vs Repeat CustomersRepeat customer rate alongside new and returning orders.
  • Spent by Acquisition OffsetHow much customers spend in the months after they first bought.
  • Spent by Order PositionHow spend evolves from 1st to 2nd to 3rd order and beyond.
  • Time Between PurchasesOverall TBP plus the gaps between 1st to 2nd, 2nd to 3rd, and 3rd to 4th orders.
Customer Lifetime Value DistributionView report
JanFebMarAprMayJunJulAugSepOctNovDec
Customer detail

Every customer, fully in context.

Click any customer for the same metrics at an individual level, plus the archetype they belong to and their full order history.

Identity and archetype

Name, email, phone, first and last order dates, and the AI-named persona the customer currently belongs to.

Lifetime KPIs with percentiles

Total spend, gross profit, orders, and AOV, each with the customer's percentile rank inside your store. The top 10% surfaces instantly.

Full order ledger

Every order with totals, discounts, taxes, shipping, duties, inventory cost, gross profit, status, order position, and acquisition offset.

18 customer segments, ready on install.

Preset segments cover recency, frequency, value, and marketing consent. Every segment updates live as new orders come in.

Active · Semi-dormant · Dormant
Comeback · New · New Very Active
High / Low AOV
High / Low Profitability
Never Purchased
One-Time Purchasers
See the full segments catalog →
Active Customers4,812
Comeback Customers284
High AOV962
Dormant3,184
Accepting Marketing6,420

The filter engine behind everything.

The same engine powers segments, Ask AI, and every saved view. It's available to you directly.

  • Dozens of fieldsLifetime and windowed metrics for spend, orders, AOV, gross profit, cost, percentile ranks, and more.
  • Relative datesConditions like "more than 50 days ago" or "between two dates", beyond hard-coded ranges.
  • AND / OR logicStack conditions together or branch them, whichever fits the question.
  • Save, share, exportAny filter can become a segment, be shared with your team, and exported to CSV.
Advanced Filters
lifetime spend ≥ $500ANDgross profit percentile ≥ 80ANDlast order ≤ 30d
Add ConditionAdd Condition Set
Filter
1,284 customersmatch this filter. Save as segment, export to CSV, or refine.
More

Keep exploring.

Customer Archetypes

AI-named personas built from how your customers shop.

Ask AI

Query your store in plain English.

Product Analytics

Gross profit, returns, and frequently bought together.

KPI Reports

Fifteen sales and customer reports with period comparisons.

Segments

Thirty-one preset segments across customers, products, and variants.

See your store through a new lens.

Install Siftmo from the Shopify App Store, connect your store, and get your first archetypes, segments, and reports in a few minutes. Free for stores up to 50 orders per month.

Get started for freeSee pricing

7-day trial. No credit card required.