# Siftmo > Customer archetypes, CLV, and 15 KPI reports for Shopify stores. Siftmo reads your order history and names the 4 to 8 personas driving your store, plus a query bar that speaks plain English. ## Pages - [Homepage](https://siftmo.com/): Overview of Siftmo, its core features, and pricing entry point. - [Pricing](https://siftmo.com/pricing): Plans by monthly order volume, including the free Starter tier. ## Features - [AI Customer Archetypes](https://siftmo.com/features/customer-archetypes): AI-generated personas built from your real Shopify order history. - [Ask AI](https://siftmo.com/features/ask-ai): Query your store data in plain English instead of building reports. - [Customer Analytics](https://siftmo.com/features/customer-analytics): CLV, filters, and customer detail views. - [Product Analytics](https://siftmo.com/features/product-analytics): Product and variant performance metrics. - [KPI Reports](https://siftmo.com/features/reports): 15 reports across sales and customers. - [Segments](https://siftmo.com/features/segments): 30+ auto-generated customer and product segments. ## Legal - [Privacy Policy](https://siftmo.com/privacy) - [Cookies Policy](https://siftmo.com/cookies)